In this article I’ve given a brief overview of seven rules that are essential for any self-respecting link builder to follow when creating an outreach strategy. These rules have enabled the Electric Dialogue team to be featured on sites such as Mashable, Search Engine Journal, the Guardian and the Huffington Post. Quality over Quantity The [...]
Search Trends
Now The Dust Has Settled – SEO Predictions for 2013
It’s fair to say that 2012 was a year of seismic changes in the SEO world. Following the original Panda update in 2011, which primarily targeted poor quality websites and spammy on-page factors, it seemed likely that 2012 would be the year that Google finally started to identify and eradicate link spam more effectively. And [...]