SEO

After Penguin 2.0 – Are Google Going to Smash SEO?

Prior to the latest release of Penguin last week, there had been several big hints from Google that we should expect a potentially SEO game-changing algo update. It was widely predicted that Google would once again redefine our notion of what ‘bad links’ are – and many seemed to feel that clearly ‘built’ link profiles [...]

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nofollow

How Valuable are NoFollow Links? | The Experts

A large amount of what I do at Electric Dialogue revolves around link building. So I suppose it is only natural that I’d be interested in nofollow links and their potential value to my work. During my own research I thought that approaching a handful of people (who I knew to be experts within the [...]

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Give Your Outreach the Midas Touch | 7 Golden Rules

In this article I’ve given a brief overview of seven rules that are essential for any self-respecting link builder to follow when creating an outreach strategy. These rules have enabled the Electric Dialogue team to be featured on sites such as Mashable, Search Engine Journal, the Guardian and the Huffington Post. Quality over Quantity The [...]

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SEO 2013 Racoon

Now The Dust Has Settled – SEO Predictions for 2013

It’s fair to say that 2012 was a year of seismic changes in the SEO world.  Following the original Panda update in 2011, which primarily targeted poor quality websites and spammy on-page factors, it seemed likely that 2012 would be the year that Google finally started to identify and eradicate link spam more effectively.  And [...]

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Adwords Accreditation

The Road to Adwords Accreditation glory

Adwords is a fantastic tool – it allows both clients and SEO companies to get the most bang for their buck by providing a platform to launch effective advertising campaigns online. The keywords tool enables us to analyse what people are searching for, how often and from where. We can also accurately monitor conversions and [...]

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#BrightonSEO My Write-Up

So (very) early on Friday morning last week, I set off to go watch Brighton SEO – my first proper SEO conference – and it was free too (hurrah) which is always a nice bonus. From what I have heard, BrightonSEO started off as a small gathering in a local pub – but has turned [...]

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The importance of Blog Design Vs Blog Content

A lot of emphasis has been put on content recently – especially in the context of online marketing and building a successful marketing campaign. And as important as content is, there still lies a lot of importance in your actual web design and functionality. At Electric Dialogue – we dabble with all things online and [...]

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25 tools and websites every blogger should be using

Blogging is something most us in the digital industry have dabbled in at some point. Maybe you’re blogging on your own personal site (mine is 365brides.com – in case you were curious), maybe you blog for your business, for article marketing – or perhaps just as a hobby. Whichever one of these applies to you [...]

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LinkLove2012: A beginner’s tale

On Friday 30th March I attended my first ever LinkLove conference at The Congress Centre in London. As a newcomer to the SEO community I was pleasantly surprised by the huge variety of topics covered and the number of attendees for networking. I, by my own admission, am not an SEO expert, due in part [...]

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Social Media Marketing: Finding the right Strategy

Twitter, Facebook, Pinterest and LinkedIn are great places to start when you first begin dipping your toes into the world of business and social media marketing. There are of course big benefits to be had (we hear all about them in the news and online) and that’s probably why you’re reading this article. Maybe you [...]

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