Sometimes getting users engaged with your brand isn’t just “likes” and “shares”. Getting them engaged could be something as simple as making them smile the moment they enter your website or click on your Facebook page – leaving them with a positive imprint of your brand. One thing I’ve noticed a lot of recently has been smart brands customising their Facebook cover photos – in clever, witty ways – or simply just to remind their customers of promotions or events.
Here are awesome some examples of facebook cover photos I found, all of which we can take inspiration from:
- Love this one as the Facebook page is a “fanpage” for a YouTube dog sensation. If you’ve seen the video you’ll know that the cover photo is not only very smart, but very funny too. Keeping things funny makes your customers like you – and also urges them to potentially refer a friend over too, so they can have a look also. People share funny things more than anything else – so this works.
Nice, clean and simple – with the Fanta brand and product in full view. I like! If you’re going to do something like this – try displaying your product (or logo) in both the profile space and cover photo space. It’s eye catching and gives off the idea that you’re a bit tech savvy and creative.
Love this one from Red Bull – the use of the brand colour is subtle – put effective. It’s also as far away from “sales grabbing” as possible. They’re not pushing you to buy anything or claim any promotion – they’re just being cool. If you have a product that speaks for itself – then you don’t need to use your cover photo to push sales, you can just use it to show off your brand personality.
STA travel are giving their fans exactly what they want. They are a travel brand – and look how many awesome locations they’ve managed to include in their cover photo. It inspires their fans (because you wouldn’t be “liking” STA travel if you weren’t a traveller or if you didn’t love travel) and it’s also a very subtle way of sharing thier products too. Another really smart move from STA here? Notice the hash-tag (#) in the bottom right hand corner? That’s a very cool way of linking up your Twitter and Facebook.
Surf Expo is our next example – I like this one because it’s an immediate remind of an upcoming event but at the same time the brand haven’t lost any credibility or “coolness”. The cover photo is still oozing cool, it still exhibits the surf culture – but it’s got a little sales pitch in there too. Smart stuff guys!
If you know the Skittles brand at all and have any interaction with them on social networks – you’ll know their whole brand voice is random and funny. This completely supports their brand voice and that’s what makes it so successful. Try this with your brand – and try and find something that suits your brand voice completely and utterly.