If you’re organising an event, chances are that social media is a big part of your marketing strategy – after all the real time nature of social media lends itself to any live event.
We’re here to give you the low down on how to use the most popular social media platforms to make sure you’re making the most of these tools. Follow these simple tips and in no time at all, everyone will be clamouring to sign up for your event!
The ultimate tool for events whether they are consumer or business focused! An effective Twitter presence is more than just coming up with a hashtag but when it’s done right it’s a great way to connect with your visitors, shout about those must see moments and share the best bits of content.
- Make the most of your hashtag – monitor tweets that include it and start to engage! Follow those attending the event, retweet the best bits of content and start a conversation – you know, like an actual living person.
- Organise your key stakeholders (exhibitors, speakers and sponsors) into Twitter lists so you can monitor their tweets and shine the spotlight on their content too
- Get your team on board by creating personal accounts and encourage them to tweet regularly, share event content and engage with your visitors
- Delegate responsibility for managing your Twitter account so you know there’s someone always keeping an eye on things and posting regular updates
- Take the jump and invest in a Twitter wall so you can display tweets that include your hashtag to further drive engagement
Attending an event is all about what’s right in front of you so why not share those moments with the big wide world. Instagram has exploded in the last 12 months creating hordes of self proclaimed ‘iPhone photographers’ so make sure you get your piece of the pie!
- Get everyone excited in the lead up to your event by posting teaser shots of everything being put together. This is the time to inject some personality into your social media presence!
- Hashtags aren’t just for Twitter – Instagrammers are hashtag crazy too! Use your event hashtag on Instagram and include it in your profile bio and in each photo you post.
- Don’t stop at Twitter walls – aggregate and display Instagram photos which use your event hashtag on screens around your event to further drive engagement
- Share any extra special shots via your other social media accounts but in the same breath – don’t share everything!
Facebook is THE social media platform for consumer events but it can be a struggle to get visibility unless you’re digging into your pocket and investing in their advertising platform.
- Test the water with some sponsored stories and target them to users who live in the area close to where you’re holding your event or who like your competitors Facebook pages
- Don’t forget to set up a Facebook event – posts from event pages still show up as notifications for those who have joined an event – unlike with Facebook pages where your posts have to fight for news feed visibility
- Know which content works best on Facebook – don’t just roll out the same posts from your other platforms. Facebook users love visual content so share short posts with videos or photos for the best results
Google + is not a strategy for most events but if you’re relying on search engines to help people discover your event then it makes sense to add this into the mix to help your SEO efforts.
- Create a Google + Business Page for your event and then use this as another channel to share your content. You can go one step further and create a Google + event to cover all your bases.
- Encourage your event teams to create personal Google + profiles – get them to start connecting with other users and sharing content about your event.
- Make the most of Google hangouts! Set up group video chats to host Q&A sessions with your top speakers and thought leaders – this makes for great content!
Event marketers often overlook LinkedIn but it’s a vital string to your bow – especially for B2B events.
- Research relevant LinkedIn groups for those who are likely to attend your event – especially industry groups or associations. Don’t just spam them with links but try to start relevant discussions and engage with other group members.
- Reach out to your personal contacts to let them know about your event but make each communication relevant and personal – suggest sessions they may enjoy or exhibitors who may be of interest to them
- Make sure your team connect with your key stakeholders (visitors, sponsors, partners and exhibitors) so you can retain them for the following year
So there you have it, a few simple ways to make sure you’re making the most of social media at your next event. If we’ve missed a trick or you’d like to share your top tactics, get in touch by leaving a comment – we’ll be all ears!
This post was written by Clemi Hardie – founder and MD of Noodle Live. Noodle Live use RFID swipe cards and mobile apps for events, conferences and exhibitions to make it easier to collect and share information.