Developing a clear and coherent online strategy is vital and is often something that is overlooked. There are three elements to this – the strategy itself, the audit of online assets, and detailed market and competitor research.
Building Your Dialogue Strategy
Whether we are starting from scratch, or developing an existing online presence, building a coherent strategy is key. The strategy defines or refines our customers’ online approach to their website, their existing online environment (including SEO / PPC campaigns and social media) and how to drive traffic, dialogue and ultimately build their revenue. It’s designed to act as an anchor, to which we can attach our critical paths and measurability.
Part of building the strategy is a website and online audit of any existing website and/or social media presence that you have. We will look at the effectiveness of the website, how it is optimised for SEO, how it is integrated with social media and whether it is consistent with your strategic brand approach and the aims you have for your future strategy.
Market and Competitor Research
Another vital part of developing the website, SEO and social media strategy is detailed and targeted market research. We look at your competitor environment, the structure of competitor websites, key industry information portals and how people currently consume information in and around your key markets, all helping us build a picture of how to tactically deliver ongoing SEO, PPC and Social media campaigns.