Social Media can be a bit of a minefield for companies. We aim to help our client’s make the most of their social profiles by advising them on the best way to build dialogue with their customers. We don’t offer a full management social accounts, as we strongly believe that our clients are the ones that should manage the relationships with their audience, not us.
Social media, as part of your marketing mix, is an important part of building engagement, generating dialogue between you and your customers and a critical part of your SEO. Integrating it properly with your other online activities is crucial. We will work with you to build your social media presence across a range of platforms (Facebook, Twitter, YouTube, LinkedIn, Delicious, Wikipedia etc.), to build breadth and trust with your customers, to manage and monitor the dialogue you have with them and to ensure that you are using your social media presence to drive people to your website and ultimately increase sales.
Social Media Advertising
Much like PPC, social media advertising is a highly effective method of delivering your content to a highly targeted audience. Whether you want to drive traffic to your site or build engagement/followers, we use powerful marketing tools to promote your brand to users who are most likely to engage with you.
As with our other strategies, our first step is to understand your target audience and what kind of content would have the best chance of building engagement. From here we set out a campaign plan that is designed to promote unique content that attracts the interest of a relevant, unengaged audience. Whether promoting a piece of content, launching a competition, or just promoting your latest news, our social media advertising work can give you the boost you need to raise the visibility of your brand to a wider audience.
If you already have a social audience that are relatively inactive, we can build campaigns that are designed to re-engage them. By employing unique strategies and bespoke creative elements, our campaigns will capture the interest of your followers and give you the opportunity to communicate your latest news or promotions.