A full-service digital marketing agency
At Electric Dialogue, we act as a consultant and adviser to our clients – our approach is entirely bespoke and each project or campaign is specifically tailored to our client’s objectives and budgets; nothing we do is commoditised.
Our SEO experience underpins our work, ensuring that we are focused at all times on how our work impacts search engine results, the delivery of traffic to your site and the conversion of that traffic. We do that through and across multiple channels:
Digital Marketing Strategy and Consulting
Embarking on digital marketing can be daunting, but our team here at ED are here to help support you – no matter the scale of your ambitions. We have a 3-step approach that is designed to inform your digital marketing decisions, covering everything from reviewing your market and target audience, auditing your current digital assets, and building a campaign plan to reach your goals.
User Experience (UX)
The term User Experience (UX) encompasses all aspects of just how easy, and how pleasurable, it is for a user of your website and other digital marketing channels to navigate to their end goal of doing business with you. If you enjoy spending time on a website, and can easily find the elements you are looking for, you’re more likely to become a customer. Our dedicated UX Specialists work on existing sites and with companies who are developing new sites (through our design team or another agency) to make sure you have all your UX needs and goals established before your design gets underway. Focusing on UX at the start can both save you money on your web design and have a great impact on how effectively your site drives business.
Organic Search (SEO)
Over 93% of all online experiences begin with a search engine, and with Google having an 88% share of the UK search market, brands with significant visibility in the search results receive tremendous benefit. Our Organic Search (SEO) work revolves around improving your online offering through technical optimisation and the production of outstanding content. We never use cheap tricks to fake authority – our work is focused on site users first and foremost.
Paid Search (PPC, Display, Remarketing, Google Shopping)
PPC or Pay Per Click is paid search advertising, that drives traffic to your website through Google Search and the Google Display Network. Working with keywords used to search for your products, setting up remarketing campaigns and building lookalike audiences to find more people like your current customers, PPC can quickly up the amount of traffic to your website and easily demonstrate whether that traffic is converting. Alongside your organic SEO, PPC is essential for any business competing in a crowded market. If you’re looking to generate immediate results, there are few better options than running a Paid Search campaign.
Social Media Advertising
Social Media is becoming an increasingly important channel in a brands overall digital strategy. With advanced targeting options, we can display bespoke adverts to users that are most relevant to your brand, and encourage them to take an action. If you’re looking to promote a product, offer, news story, or your services, we can design a highly refined campaign that gives you the visibility you need.
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) is the art and science of making sure your customer makes it all the way through your site to the order or enquiry button. If you are not sure why your website’s visitors are not converting into customers, a CRO audit will help identify any friction that’s stopping them along the way. Full CRO is built into the sites we develop, but we also do lots of work on sites other agencies have built to make sure they are optimised to turn visitors into business.
Digital Marketing Training
Whether you prefer to look after elements of your digital marketing yourself, or just want to understand better what we are up to, we offer seminars, bespoke training packages and in-house coaching in all aspects of Digital Marketing. Sam Amps, CIM Chartered Marketer, Google Partner and qualified teacher has over 15 years experience of training and together with our team of specialists, can help your team make the most of all the digital channels you use.
Our six monthly free ED Updates bring you up to date with important changes in digital marketing. Our ED Digital Marketing Clinic is an opportunity to drop in, talk to one of our experts and have a quick health check done on your digital marketing. Our seminars introduce you to the key skills for promoting your business online such as SEO, UX, PPC and Paid Social Media. ED Specialist training focuses on niche and topical issues. Training events run in London, Cornwall and sometimes in between.
Making sure you email your customers or potential customers at the right time, with the right content, in a format you can track and taking your readers to the best possible landing page can take your email marketing from a tedious task to a powerful conversion tool. If you’re finding email to be all effort and no payback, from what to write, when and how to send and where on your site to land your emails, our experts can help.
Getting some expert support with what you write and publish on your website and social media channels can really help you make the most of your paid-for online promotions and drive engagement and awareness of their own accord. Whether you need help with Content Marketing Strategy, Tone of Voice, Infographics and Design, Photography, Videography or Copywriting, our team of creative professionals can help you make sure your stories get shared far and wide.
Web Design and Development
A great website is the bedrock of a successful digital campaign – it is indicative of the quality of your brand. We build websites that both look great, and are flawless in their technical stability. Beyond just the aesthetic value of your site, we ensure that your website is set up to deliver relevant information to users and improve the chances of conversion.
Our client base is broad – we work for start ups, for SMEs and for larger organisations and we work across a broad spectrum of markets as well. That breadth of experience allows us to spot trends and to apply what we learn in one market or industry across others.
Affiliate Marketing is a form of performance-based marketing where adverts for your products or services are displayed to your target audience on relevant websites. Various actions, such as a sale or sign-up, are established as a way to measure individual conversions. No matter what offer or product you want to promote, our work will help to strengthen the relationship between you, the network, and the consumer to generate the highest possible ROI. Where possible, we will leverage exclusivity deals to maximise the involvement of the network (and therefore the advertisers) to ensure that your listings get increased invisibility .